Abstract
Animal scientists today can produce pale colored grain-fed veal, thus achieving a high quality grade, while averting concerns over unethical treatment of milk-fed calves and excessive antibiotic use in milk-fed veal production. It is feared, however, that consumers may reject pale cuts of veal labeled as Grain-fed. Random parameter logit analyses of data from repeated choice experiments conducted in six suburban supermarkets in Quebec (n = 1027) revealed that intrinsic color of veal meat and extrinsic labeling of production method may significantly influence product choice; however, the direction of effects were inconsistent across ethnic and non-ethnic consumers and between experienced and non-experienced consumers of veal meat. Price effects were significant, but with a positive mean and a large standard deviation, indicating that, for many consumers, price may act as an surrogate indicator of veal meat quality. Older freshness dates were significantly discounted. It thus appears that most consumers will not categorically reject pale veal meat with a grain-fed label.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.