Abstract
The digital age, platforms like Facebook, Instagram, and Twitter have transcended mere social networks, transforming into dynamic marketplaces where individuals not only connect but also shape their purchasing preferences. To analyze the consumer buying behavior towards social media this study has been taken. 50 samples were collected. To find out the socio economic profile and consumer buying behavior towards social media. The collected data were analyzed using simple percentage method and Garrett ranking . The findings states that instagram use on daily basis. The customers are highly satisfied in buying behavior on social media.This study states that the role of influencers, targeted advertising, and of trends has transformed social media into a bustling marketplace where every click, like, and share contributes to the consumer choices.
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