Consumer Buying Behaviour of Consumer Durables Goods: A Synthesis of Recent Literature

Abstract

Consumer behavior is defined as a process of selecting, buying and using goods and services by an individual, group or organization to fulfill their needs. There is a need to understand the various factors which influence the purchasing behavior of consumers, especially in goods which require a lot of thinking and which are to be used for long term like consumer durable goods. There are various factors like economic, social, cultural and product attribute related factors which may influence the buying behavior of consumer both in rural as well as urban area. This study presents a comprehensive review of various studies done over last 15 years related to buying behavior of consumer durable goods. The study points out various important factors affecting the behavior of consumers while purchasing consumer durables followed by directions for future research.