Consumer Buying Behavior of Gold &Gold Jewellery of Nagpur Region

Abstract

This paper deals with the consumer Buying Behavior is known. The consumer selected to study is in Nagpur Regions. The Respondent both from Nagpur Rural & Urban Area including Jeweller's& final consumer's both.The research will show that why consumer buy gold, How they buy, When they buy most. their future, purpose about gold. The investment view of consumer also studied in research.We areknow about gold but not in detail. Some scientific and important introduction of gold as well as carat system also discussed. I. Introduction Gold is precious metal. every one know about gold value. In India other than remaining Nation, The craze for gold is much more. In India from Ancient from Birth to death the gold is used in many eventsof life. The Business of gold & gold Jewellery selling & buying is not new.The attraction toward gold & gold Jewellery also increases day by day. The rate of gold also increased. In few years consumer's buying behavior of gold & gold Jewelleryincreased. From many years the gold Business sector is handled by traditionalJeweller's But in last 10-15 year's , many companies are entered in these sector.As per the change in time the look out of consumer and their preferences toward Buying gold Jewelley also change so it is much more beneficial to study the consumer Buying Behavior of gold & gold Jeweller The gold jewellery is the main attraction of women. However which describe why ladies having gold