Consumer behaviour towards foreign halal label product in Selangor

Abstract

Foreign products with halal label are increasing year by year in Malaysia. Where Selangor which the most popular state with foreign halal label product among consumers either Muslim or Non-Muslim. This resulted a tremendous import of halal food products from various countries. Malaysia obtained the list of certified International Islamic bodies besides Malaysia halal logo. Instead of that, the Muslim consumers can be able to know or identify he logos for international Islamic agencies abroad. This can trigger them in selecting and purchasing foreign products which cause the increasing of foreign halal products in the market. This research objective is to identify the consumer behaviour towards foreign halal label product in Selangor. This study using Theory of Planned Behaviour to structure the questionnaire. A purposive sampling was adapted, and 100 consumers were involved in Selangor during Malaysia International Halal Showcase (MIHAS). The analysis was used descriptive statistics, reliability test, Pearson correlation analysis and factor analysis by using SPSS 21.0. From this study, the attitude is the most influence factors of consumer behaviour toward foreign halal label product in Selangor. This study will be helping the government and researcher to more understand the factors of consumer behaviour toward foreign halal label product.