Consumer Behavior (The Nigerian Breweries Plc)

Abstract

Over the years, corporate organizations have considered different advertising strategies to address the growing need for market expansion and consumer satisfaction. This is evident by the various budgets allocated to marketing activities by companies and quality of the marketing team put together to develop adequate advertising strategies that would use the media platforms such as radio, TV, newspaper, internet and print to influence consumer behavior purchasing decisions. The research studied different advertising strategies used by advertising experts and integrated the media platforms that could be effective in carrying out the goal of the business. This influence is manifested in various ways such as awareness creation, arousal of interest, purchase and post–purchase decisions of consumers. The importance of this research is to elucidate the understanding of an organization marketing team on the identification and application of various advertising strategies in sync with media platforms. The integration of approach