Consumer Behavior Prediction and Market Application Exploration Based on Social Network Data Analysis

Abstract

It examines the junction of consumer behavior prediction and market application exploration using social network data analysis. Using the massive quantity of information available on social media sites, they use complex data mining tools to estimate consumer opinions, preferences, and behaviours. They discover useful insights that inform strategic decision-making processes for enterprises across several industry domains by combining approaches such as predictive modelling, natural language processing, and social network analysis. Results show that social network data analysis can effectively anticipate consumer actions and detect market trends. They employ sentiment analysis to categorize user sentiments regarding products, companies, and marketing campaigns, delivering actionable insights for marketing plan optimization. Furthermore, predictive modelling helps us to estimate purchase intent, segment clients, and spot new trends, allowing businesses to customize their products and improve customer engagement. Additionally, this study emphasizes the significance of addressing ethical concerns and privacy consequences in social network data analysis. Businesses that embrace transparent and responsible data policies can create consumer trust while also mitigating the dangers related to data misuse.