Abstract
Consumer Attitude towards Online Shopping Activities of Halal Cosmetic Products in Malaysia
Highlights
Online shopping is a form of e-commerce where many businesses are engaged in
This study proposes the following hypothesis (Figure 1): H1: consumer attitude towards online has a positive effect on online shopping intention of Halal cosmetic products
The results show that the direct effects of attitude and intention is significant for the relationship between constructs. It reveals that consumer attitude was seen to significantly affect consumer online purchase intention
Summary
Online shopping is a form of e-commerce where many businesses are engaged in. Based on the Malaysian Communication and Multimedia Commission (MCMC) survey in 2017, online shopping is ranked 11th among the top 15 reasons why Malaysians access the Internet.There are varieties of products that are sold on the internet such as clothes, furniture, computer equipment and so on. Online shopping is a form of e-commerce where many businesses are engaged in. Based on the Malaysian Communication and Multimedia Commission (MCMC) survey in 2017, online shopping is ranked 11th among the top 15 reasons why Malaysians access the Internet. There are varieties of products that are sold on the internet such as clothes, furniture, computer equipment and so on. In 2019, a staggering $771.0 million was spent on Fashion and beauty alone (Digital, 2019). One popular online purchasing product is cosmetic products. It is halal cosmetics products that have become an expanding branch of cosmetic products. Halal-certified products have created the leading demand for products in beauty and personal care amongst the Muslim population in Malaysia (Euromonitor, 2017)
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
