Consumer adoption and usage of broadband in Bangladesh

Abstract

This study examines empirically the factors affecting the adoption of broadband in Bangladesh. This study is part of a wider research looking to explore consumer adoption of broadband services in various geographical and national settings. Thus, attitudinal, normative and control factors to provide insights into broadband adopters and non-adopters as identified in the literature are examined together with usage of broadband. The findings of this paper suggest that attitude, primary influence, secondary influence and facilitating conditions resources are important factors for explaining behavioural intentions to adopt broadband. The paper also outlines the contributions, implications and limitations of this research.