Abstract

The overall goal of this study is to find out the level of consumer activism among the Nigerian consumers. To accomplish this goal, some related literature were reviewed. The stratified sampling method, hypothesis testing and frequency distribution were adopted for analyzing data. The results of the study revealed that a great number of the Nigerian consumers are willing to join consumer associations where they can be active to fight for their rights and power. In view of this findings, it is therefore recommended that manufacturers should set up consumer protection units in their organizations, the setting up of consumer associations should be encouraged by government by funding it and finally, government should ensure that manufacturers produce quality products, by making sure they comply with the existing laws on quality control. By these actions, the Nigerian consumers will not only be active, but better protected. Global Journal of Social Sciences Vol. 6 (1) 2007: pp. 7-10

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