Abstract
This paper explores how voice-activated smart home devices (SHDs) like Amazon Alexa and Google Home influence consumers' retail information seeking and ordering behaviors. The impacts of device utility and hedonic perceptions of voice are examined in an extension of the Technology Acceptance Model (TAM). The authors augment existing principles of technology acceptance theories by adding specific drivers of opinion-seeking behavior to better comprehend consumers’ perceptions of device utility for online retail activity. Both gender and generation were found to influence consumer intentions to use SHDs for online ordering of products. A rationale for future research on consumer interaction with SHDs is offered.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
