Abstract
In supply chain management, Internet of Things (IOT) technologies may reduce the losses of inventory and improvement of information accuracy, eventually increasing the efficiency of processes and improving the potential benefits. However, up until now, consumer acceptance of IOT technologies has seldom been tested. In this context, the paper seeks to explore the intension of use IOT technologies based on the technology acceptance model (TAM). The research proceeds as follows: First, IOT technologies have been analyzed in consumer's daily life, where the authors could explore the consumers' opinions of IOT. Second, the TAM would be confirmed by collecting a random sample of 501 consumers in Chinese individual consumption. The authors found that usefulness plays an important role in IOT acceptance. Third, the TAM was refined in the environments of the Chinese consumer market considering the overall appropriateness of the proposed model. Therefore, the overall attitude of consumers toward IOT technologies was identified and the perceived structural assurances assumed to play an importance role.
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