CONSULTING ACTIVITY: ACTUALITY, PECULIARITIES AND PROSPECTS OF DEVELOPMENT

Abstract

The article deals with the essence, importance and priority of consulting activity in modern conditions. Counseling is an integral part of the infrastructure and powerful area of the economy of many developed countries, whose leading role is related to the essence of the intellectual product, which creates consulting companies for client organizations in order to enhance their competitive advantages, by facilitating the mobilization of potential and utilization of available efficiency of business The need for consulting services is objectively increasing, and the development of advisory activities is of particular relevance. As practice shows, in many cases, it is effective counseling help to prevent significant losses that may occur due to mistakes made by managers and owners when planning, organizing, running a business, establishing relationships with partners, clients, etc. The priority task of the consulting market in modern conditions is recognition of increased professionalism and quality of services. Only through a high level of professionalism, constant efforts aimed at improving it, the consultant is able to effectively conduct consulting work. The ambiguity of the typology of consulting services is highlighted. The task of the main directions of business counseling on the market of consulting services is determined.