CONSULTING ACTIVITIES OF INTERNATIONAL COMPANIES

Abstract

The article analyzes the features of consulting activities of international companies. It is noted that modern economic trends are formed in the context of the knowledge economy, which has become the dominant characteristic of all socially and economically developed countries. One of the prerequisites for the development of the intellectual potential of the country's enterprises is the formation of an effective organizational and economic mechanism for consulting companies, which should help increase the competitiveness of customers by improving the quality of consulting services. The purpose of the study is to analyze the features of development and operation of international consulting companies in the global economy. Consulting is important given the development of the modern business environment both in Ukraine and in the world as a whole. This is one of the most dynamic activities that is developing rapidly. The authors emphasize that the peculiarities of the functioning of the management consulting market in general are determined by the specifics of the product itself - a consulting service, an intellectual product that remains at the disposal of the client after the consultation. The article highlights the factors that cause the growth of demand for consulting services. The criteria for classification of consulting services are outlined. There is a “Big Four” of consulting companies around the world. In total, there are about 1720 companies in the world specializing in management consulting. The article presents the results of the analysis of the services structure offered by the 40 largest management consulting firms. It is emphasized that one of the important sources of development of international consulting companies is an intellectual resource, which is expressed in the ability to generate ideas, use internal resources, ability to innovate, maintain a competitive position, optimal use of the business entity and more. Thus, the factors that determine the success of a consultant in an international consulting company are identified. It is emphasized that the specific conditions of international consulting activities dictate certain features that affect the personnel management system. In conclusion, we can say that consulting is a systematized set of knowledge on the provision of high quality consulting services by consulting companies to customers. Intellectual knowledge may not be the property of the company, but it takes the form of renting or leasing from staff. The purpose of the consulting company is their accumulation and development, so the basis of personnel policy of the consulting company is the method of corporate knowledge management.