Abstract
The housing sector is responsible for a more than a quarter of the total final energy consumption in the EU. As the majority (70%) of the EU-housing stock is owner occupied and largely consists of single family dwellings it is understandable that many countries focus their energy saving policies on homeowners. Complementary to the national policy frameworks, regional and local authorities implement locally based policy instruments targeting specific groups and individual homeowners. In order to enlarge the effectiveness of their policy instruments and to reach the energy saving goals, frontrunner local authorities in particular are searching for ways to reach homeowners. Consultancy centres and pop-ups can be a way to make individual homeowners more aware about their energy use and stimulate them to apply low carbon technologies. The research results not only show that a wide range of business models are available to develop, structure and organise these consultation centres and pop-ups, but also that they indeed could play an important role in accelerating the energy performance of owner occupied housing. Through a pop-up or consultancy centre, public and private parties can join their forces to reach, stimulate and support the individual needs and wishes of homeowners during their customer journey to realise an energy efficient dwelling.
Highlights
The housing sector has a vast energy saving potential
Over recent years the role of local authorities in this policy area has become more and more important [3]. It is in this respect predominantly acknowledged that, instead of a common national policy approach, an approach is needed that is based in the municipalities and its neighbourhoods
Local authorities that are participating in the project consider consultancy centres and pop-ups as an additional policy instrument to improve the energy performance of owner-occupied housing [4]
Summary
The housing sector has a vast energy saving potential. In 2015 the residential sector was responsible for a quarter of the total final energy consumption in the EU. As the majority (70%) of the EU-housing stock is owner-occupied and more than half of the population in each EU Member State lives in owner-occupied dwellings in 2015 [2], many policies address the owner-occupied sector. The contents and goals of these national policy instruments vary widely and regional and local authorities are identifying additional policy instruments to improve targeting single-family homeowners in specific neighbourhoods (e.g., with predominantly pre-war or early post war owner-occupied housing). Over recent years the role of local authorities in this policy area has become more and more important [3]. It is in this respect predominantly acknowledged that, instead of a common national policy approach, an approach is needed that is based in the municipalities and its neighbourhoods. A policy that aims to change the individual behaviour of owners that should be based on the needs, possibilities and wishes of these homeowners
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