Constructive processes in person cognition.

Abstract

The notion of constructive memory processes is imported from research on eyewitness memory to the area of social cognition. Mere questioning about the applicability of personality attributes to a target person is shown to affect subsequent memory-based judgements of that person. These constructive influences are to be distinguished, conceptually, from the global notion of priming effects. In Expt 1, the target person was first described as an extravert; afterwards, subjects had to indicate whether either desirable aspects of extraversion (self-confidence) or undesirable aspects (exhibitionism) apply to the target or not. Mere questioning resulted in a congruent judgment bias towards the questioned attributes that did not generalize to a global halo effect. Experiment 2 replicated the basic finding and demonstrated that this phenomenon is independent of a generation effect (i.e. the memory advantage of self-generated inferences). These results are interpreted in terms of (a) a reframing of the categorical distribution representing the information about the target person in memory and (b) a regressive tendency to assume intermediate default values rather than extreme values for questioned attributes under uncertainty. Alternative explanations in terms of demand effects or a conformation bias cannot provide sufficient accounts. The relevance of constructive processes to understanding self-fulfilling prophecies and other phenomena in social interaction is discussed.