Abstract
With the embedding of internet technology, the entrepreneurial model has been gradually developing from traditional single linear channel into network platform with symbiotic multi-platform. Platform leadership is the most important part of the new one and has been caught greatest attention. This paper put forward a new conception of network entrepreneurial platform leadership innovatively. By the integrated use of the Classical Grounded theory, the Procedure Grounded Theory and the Construction Grounded Theory, it adopted the normative research process of open coding, axial coding and selective coding to refine 34 concept—multi-node interactive, cross-level coupling relationship, etc, and formed 11 fundamental categories which include platform leadership power, network organization entrepreneurial mode, etc. Then, we analyzed the interactions between categories, based on which, a double-level and three-type-characteristics model were ultimately built. The study was finished by both two methods of statistical software and manual operation. In order to improve the reliability and validity of the study, it invited another coder to test the category subordination collaboratively, and used matched group to test the theoretical saturation.
Highlights
With Alibaba successful listing in the United States, the strong vitality of new organizational model for such multilateral network enterprises has been showed up, and the platform has become a new economic growth model
Journal of Business Economics and Management, 2019, 20(5): 958–978 the vertical electric business platform in the field of network platform entrepreneurship and Alibaba that started as the lateral electric business platform, has been competing for the top position of electric platform; since the advent of the era of APP and light application, the battle for network payment platform between Alipay and WeChat Payment; since the successful acquisition of WhatsApp in 2014, only ten-year-old Facebook has already implemented its strategy of integrating mobile and physical networking platform in a big way
Platform is an embodiment of market, and a network organization posed by node and mutual connection
Summary
With Alibaba successful listing in the United States, the strong vitality of new organizational model for such multilateral network enterprises has been showed up, and the platform has become a new economic growth model. Synergy and interactive mode among main bodies, the main body at the heart of platform network organization has a leadership potential throughout the network entrepreneurial platform ecosystem, which is the key to the establishment and development of network entrepreneurial platform This leadership potential urges the main body able to achieve leadership role in the network entrepreneurial platform, which has given it the strong powers such as resource allocation, rules definition, benefit distribution, and platform framework design. It is based on the importance of platform leadership as well as the powers it has, in the time of platform entrepreneurship economy, many enterprises and organizations scramble for it.
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