Abstract
The booming development of Internet and E-business world widely has caused an enormous effect on the conduct of global business in fundamental ways. Fresh food commerce, a traditional way of providing things for people's daily lives, has been endowed great implication under the environment of Internet and E-business. Fresh food E-commerce shrinks distances, eliminates intermediaries, and brings about closer integration of its former supply chain. This paper proposes a forward/reverse logistics network and route planning model for fresh food e-commerce enterprises. And a calculating case study of optimal operation in a district in Shanghai, China of fresh food E-commerce enterprises is used to verify the feasibility of the model by adopting genetic algorithm (GA). The study provides a good reference for the design of forward and reverse logistics network and its optimal operation of fresh food e-commerce enterprises, and additionally, provides reference for integration and collaboration of E-business functions.
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