Abstract
This paper describes the construction of female beauty in the Banjar community. Excavation of data is directed at information about beauty that is owned by the Banjar community. In addition, this paper also explains the shifts that have taken place around Banjar women's beauty treatments. The method used is qualitative ethnography. Beauty in Banjar women is a set of 'knowledge' possessed by Banjar women about beauty that they obtained from generation to generation and is a cultural heritage of the Banjar people. They have local knowledge in beauty treatments or Spa Banjar which is famous as 'timung'. The shift that occurs in Banjar female beauty treatments is a beauty institution, materials used in beauty care, and the concept of beauty.
Highlights
IntroductionWomen in Banjar people pay close attention to beauty treatments
With social construction thinking about the culture of beauty care for Banjar women, the emergence of this shift in culture is a natural phenomenon as a form of human dialectics with its social and cultural environment
The culture of beauty care is a culture that has an important meaning for Banjar women so that all Banjar women of all social status pay close attention to beauty care
Summary
Women in Banjar people pay close attention to beauty treatments. Because of the many benefits gained from timung for beauty and health, Banjar women eventually performed beauty treatments with use timung regularly for a certain period of time. The custom of Banjar women in beautifying themselves through distinctive beauty treatments gave rise to new phenomena in the business world, namely more and more emerging beauty care services in the form of beauty houses commonly called Rumah Timung. These typical Banjar beauty houses or timung houses serve a variety
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