Constructing the source: metaphor as a discourse strategy

Abstract

This article discusses various metaphorical texts where the authors construct or ‘make up’ their own sources. Such data contrast with the kinds of examples usually found in studies of metaphor, where the source is typically one that is ‘pre-given’. From a discourse perspective, it becomes interesting to ask under what circumstances a speaker/writer would attempt to create a brand new source instead of simply drawing upon pre-existing entities and events. The article shows that constructed sources tend to be used when the goal is the clarification of complex concepts. The complexity of the target concepts means that existing events and entities often lack the right structure that can easily be mapped onto the target, whereas the construction of their own sources allows the authors to have structures that are homologous with that of the target.