Abstract
This paper researches a collection of images in a private photographic archive of the late Soviet period (mid-1970s). The collection consists of amateur color slides depicting women dressed up in makeshift costumes and posing for the camera, with the Crimean seaside and mountains as a background. The images neither indicate social or family status of the models nor register the unity of a social group but rather capture performance made especially for the camera. This study seeks to analyze the visual constructions of femininity in the images and to find out the sources of inspiration in popular culture of the time. The research draws upon the studies of popular culture and gender order in late Soviet times, as well as on the personal accounts of archive users.
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