Constructing a selection environment: competing expectations for CFC alternatives

Abstract

While the concept of the ‘selection environment’ is one that is widely used, it is perhaps not that well understood. This paper examines in detail the context in which selection decisions are made through the study of the adoption of alternatives to CFCs. In doing so, close attention is paid to the differing expectations that are offered regarding what adoption of particular technologies means. Different expectations involve different interpretations of the wider (regulatory) context and users will further interpret them in light of their own experience and needs. Hence, the selection environment that faces users is one constructed of competing expectations and interpretations. If we are to better understand selection decisions this process of construction and interpretation needs to be more closely examined.