Construcción participativa de modelos de negocios en organizaciones rurales

Abstract

This article exposes the tool “Model your easy business” for the construction of participatory business models in rural organizations, based on the characteristics of the rural context in Colombia. The tool is part of the Runin-Ruta methodology for the success of innovative rural businesses-, which integrates four tools that make it easier for organizations to enter specialized markets that demand added value in their products. The theoretical foundation of the tool is based on authors such as Osterwalder and Pigneur (2010), Ries (2011), Maurya (2014), Blank and Dorf (2012), who propose the principles of business models that are based on Lean Japanese Manufacturing, a management model that arises from the culture adopted by Japanese companies that aimed to implement improvements in the manufacturing plant based on efficiency, speed and agility in decision-making in the face of changes in the market. In the methodological design the research approach - action or mode 2 was used, in which the community, in addition to being the object of research, participates and influences the results according to their needs, as part of the conclusions the need is highlighted to carry out processes of adaptation of methodologies related to the business models that were created and validated in contexts of Europe and the United States; with the purpose of achieving effective results in the Colombian rural context.