Abstract
This case study describes and analyzes the integration of AI-generated avatars as communication tools in educational videos within Massive Open Online Courses (MOOCs). Various aspects were analyzed: the acceptance of the avatar as a communication medium, the credibility and empathy conveyed by it, the retention of attention throughout the videos, and its contribution to conveying the message clearly and understandably. A quantitative descriptive analysis and qualitative analysis of surveys completed at the end of the course were conducted. The preliminary descriptions suggest that AI-generated avatars could function as substitutes for human recordings to convey information. Greater refinement of the technology and further efficacy studies on knowledge conveyance and cost-effectiveness are still required to determine the advantage of this technology compared to traditional recordings.
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