Abstract

Over the past twenty years, a large amount of research has been conducted on subjects’ ability to use analogy in a wide variety of contexts. An issue that has received particular attention is the relative use of structural and superficial similarity in analogical reasoning. Research has shown that structural similarity determines how people establish mappings between source and target and how they evaluate analogical matches. However, empirical work has also shown that the retrieval of analogical sources is mostly constrained by superficial similarity between the source and target. Generally, people retrieve sources if they have high superficial similarity with the target.

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