Abstract
The concept of entrepreneurship is multidisciplinary in nature embodying economic, psychological, social, cultural, political as well as environmental characteristics. It depends on several factors social, psychological, political and also economical. The present study was conducted through an online survey of 100 purposively selected participants belonging to Scheduled Tribes communities of A.P who have enrolled in the online certificate courses offered by Distance Learning Centre of ANGRAU from 2018–2021. The study explored the preferences of rural youth for taking up small scale enterprises, the motivational factors for entrepreneurship and potential obstacles. The results indicated that majority of the participants (58%) preferred to engage in locally suitable and traditional enterprises while 42 per cent want to take up new enterprises. Major motivating factor was expressed as Govt support (44%) followed by family support (27%), availability of inputs (19%) and training (10%). The findings of this study also highlighted the potential constraints for tribal youth to take up entrepreneurship as financial followed by technological, social and personal constraints.
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