Constraints and Suggestions towards Supply Chain Management of Arize 6444 in Patna District of Bihar, India

Abstract

The study conducted in Patna district of Bihar State has investigated the supply chain of Arize 6444 seed based on the data collected in the field survey from 100 respondents. The study has used Henry Garrett’s test for analysis. The study focused on the different constraints involved in the marketing of Arize 6444. The study has revealed that factors such as price, availability, certification problems, transportation, quality problems, competitors, communication gaps, and communication gaps hold a 1 to 7 ranking, respectively. This indicates that price is a major concern that should be considered first. It is also suggested that promotional activities like demonstrations, farmer meetings, and company co-official field visits be done at regular intervals to overcome the constraints.