Constraint factors affecting non-attendance in collegiate volleyball

Abstract

The focus of this study was to analyse constraint factors affecting non-attendance in sports. Few research studies have investigated the topic of non-attendance, and even fewer have sample representation of respondents who did not attend games. A survey was used to measure the impact of 12 constraint factors (41 total items) on non-attendance at women's college volleyball. The results of a logistical regression indicated that non-attendance of those who had never attended a match was predicted by the factors of financial cost, lack of knowledge, and no interest from others, while non-attendance of those who had previously attended was predicted by other sport entertainment and lack of success. These findings should be used to help marketers of typically lower-attended sports realise in development of strategies to increase attendance, more of a focus should be put towards their core product and enhancement of the event atmosphere, rather than on constraints.