Constant Communication for Community Engagement Through Responsible Leadership to Manage the Pandemic

Abstract

The aim of this research was to study how community engagement using constant communication can be utilized to manage pandemic though responsible leadership. This study focuses on India's experience of community engagement and responsible leadership demonstrated by national leaders, especially Prime Minister (PM) Mr. Narendra Modi using his constant communication as one of the strategies. Data of Indian citizens through various online communities has been analyzed through qualitative analysis called netnography, which is an extension of ethnography. Based on this methodology, thematic analysis has been carried out. Constant communication as one of the themes helps responsible leaders in managing pandemic-level crises. This research also develops conceptual model as a research outcome to be more specific in terms of communication among communities through a leader. Nations struggling to manage pandemic can get more social and economic relief if such crises could have been managed through responsible leadership through his constant communication.