Abstract
Abstract : A new method for eliciting and quantifying the cognitive aspect of social attitudes was described. Data were reported concerning the relationship between an index of attitudinal cognition based upon this procedure and a separate index of attitudinal affect. These data seem relevant to the field of attitude study in two ways: they provide useful additional confirmation of the proposition that the affective and cognitive components of attitudes are typically organized in close consistency with one another; they help validate a new method of attitude measurement that may have wide utility both in experimental studies and in sample surveys of social attitudes. (Author)
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