Abstract

Sexual risk taking and potential sequelae such as sexually transmitted diseases, including HIV, may be related to music videos that display suggestive imagery and lyrics. The purpose of this pilot study was to explore characteristics of music lyrics and imagery that might have implications on sexual arousal in Black college students. For four consecutive weeks, the top 20 Hip Hop/R&B music tracks from the official Billboard Charts website were selected. A convenience sample of 27 self-identified Black college students aged 18 to 24 were asked to rate the sexually explicit content in each video. There was a modest association between visual sexual explicitness scores for each video and scores on the Sexual Arousal and Desire Inventory (SADI) for females, and a strong association between visual sexual explicitness for each video and scores on the SADI for males.

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