Abstract
Today, more than ever, the increasing levels of recycled textile waste ratios in Turkey make a significant contribution to the development of a sustainable future at global level. This research paper aims to present the attitudes, motives and experiences of the Turkish purchase intention related to textile products coming from the recycling of unused, old or faulty textile products. A quantitative marketing research was carried out on a sample of over 650 participants on the data provided by the questionnaire which focuses on studying the consumer behaviour of textile products coming from the recycling of unused, old or faulty textile products, influenced by endogenous (psychological) and exogenous (sociological) variables. A series of general hypotheses and statistical assumptions were made, the results of which were presented through testing using a series of econometric formulas. The results show important aspects regarding the purchase intention of the textile products coming from the recycling of unused, old or faulty textile products and they also describe the evolution of the market shares of green textile products, based on the perceptions of the Turkish population.
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