Abstract

This is a case study that investigates the phenomenon of national identity using a qualitative methodology. The research questions consider the nuances of interpretation and understanding of nationalism and national identity and attempt to identify the influences of globalization and populism on the Armenian national identity. Data is collected from in-depth interviews with community leaders, legislators, party leaders, and academics, as well as focus groups with different age groups. The concept is analyzed using different lenses in an attempt to identify disparities of opinion among people with various backgrounds and in different locales, as well as the assumed triggers and underlying reasons pertaining to those differences. Beyond the pragmatic assessment of the impact of globalization and populism on national identity, the study sheds new light on the importance of and need for reconfiguring the processes concerning the adoption of a shared vision for the preservation of national identity and values.

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