CONSIDERATION, ANALYSIS AND DEVELOPMENT OF SOME EXISTING APPROACHES TO QUANTITATIVE VALUATION OF INTANGIBLE ASSETS

Abstract

Many recent scientific publications on the current and future development of the world economy highlight such a trend as the knowledge economy. It is logical to hope that if such a trend exists, it would be possible to observe the corresponding processes in changing the attractiveness of certain assets, namely the increase in the attractiveness of any assets closely related to knowledge. A similar situation would apply to innovation development, i. e., processes related to investment and R&D, etc. Data on the distribution of shares of tangible and intangible assets in the capital structure and trends in the investment attractiveness of certain assets can show the real picture. The article is devoted to the analysis of the situation of the growth of attractiveness of intangibles and intellectual capital in the conditions of intensification of innovative development and formation of knowledge economy. A comparative analysis of statistical data on investments in tangible and intangible assets in Europe, the United States and Ukraine shows that there is a tendency to increase the attractiveness of the latter types of assets. Several hypotheses have been formed, the testing of which is a necessary task of further research. Various existing approaches to the valuation of intangible and intellectual assets have been researched and systematized. It is established that the diversity of existing international approaches is reduced to several classes of patterns. Their general features, shortcomings and factors that lead to low quality of results of valuation of intangible assets or to their leveling of results are revealed. The necessity for formation of another class of estimation methods is offered and substantiated, which with necessity should be based on other, alternative principles. In general, the conceptual foundations of this class of methods are proposed and the general logical and theoretical foundations for its formation are laid. According to these principles a new class of approaches should be built according to the quasi-physical approach to the consciousness phenomena and on the principles of standardization and unification.