Abstract
This article discusses San Diego County Water Authority's (SDCWA) Water Conservation Summits. Starting in 2006, San Diego County water agencies came together with land‐use planning agencies, businesses that design, build, supply, and maintain urban landscapes, and interested individuals to explore ways to increase market supply and demand for water‐efficient landscaping in San Diego County. The event brought into focus a long‐term vision to transform the marketplace and the need to develop new, practical resources to support behavioral changes regarding greater water efficiency by San Diego County's residents and businesses. The article discusses subsequent summits that helped spread expertise and knowledge of best practices for outdoor water irrigation relevant to San Diego County's Mediterranean‐style climate.
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