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Abstract
<p class="1Body">This study aims to identify the consciousness level of Muslim converts towards halal food in Malaysia. This is a quantitative form of study involving 100 of Malaysian Muslim converts who attend classes in Malaysian Islamic Welfare Organisation (PERKIM) Centre, Malaysian Chinese Association (MACMA), Department of Federal Territory Islamic Affairs (JAWI) and Darul Falah Hostel located in Kuala Lumpur, Malaysia. The students were randomly selected for the study. The main objective of the study is to identify the most frequent attended food stores, to analyze the aspects affecting the Muslim converts prior to food purchase as well as to identify the common action been taken regarding the status of a food product for self-satisfaction. The findings show that the frequency of those Muslim converts attending the food stores is at the low level (mean 2.52). However, the significant level for the aspects affecting them prior to food purchase is at the moderate level (mean 2.84), while the level of common action been taken regarding the status of a food product for self-satisfaction as a whole is also at the moderate level (mean 3.37).</p>
Highlights
The use of logo and halal certification system solely targeted to the Malay Muslim user groups in the country to enable them to choose a product in the market without hesitation
The study showed that the majority of Muslim converts who attend the classes in PERKIM, JAWI, MACMA and Darul Falah Hostel are those in group of 19-25 years of age are while the least were in the group of 41 years and above
In overall, the frequency of Muslim converts in Kuala Lumpur attending the food stores is at a low level
Summary
The use of logo and halal certification system solely targeted to the Malay Muslim user groups in the country to enable them to choose a product in the market without hesitation. Sometimes the manufacturer are so extreme, as far as possible they try to exploit the users and buyers with a 71-halal logo on all items no matter what type of product is marketed. This raises concerns leading to the insistence of illegal logo to be introduced. In this case, Former Minister in the Ministry Department, Datuk Abdul Hamid Zainal Abidin has given the answer that the halal logo is sufficient for Muslims in this country, distinguishes a product is halal or not (Sunday Times, 2002)
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