Connectivism as a Potential Factor to Advertise Housing Let or Sale. A Multiple Case Study Applied in Ecuadorian Cities

Abstract

The use of technology plays an important role on many of the aspects cities face today. The objective of this research is to identify how connectivism is influencing the advertising of housing let or sale in the cities of Portoviejo, Quito, and Riobamba in Ecuador to then compare its scenarios. This investigation is a multiple case study. The method for data collection was a survey applied to 369 suppliers of housing for let or sale in the three cities. Text mining techniques were used for data analysis. Results showed that the majority of housing supplier ranged 25 to 40 years old use the internet, social networks, and platforms to advertise housing let or sale.