Connections of social responsibility, ethics and sustainability principles in the context of enhancing the organization’s reputation

Abstract

The article analyzes the concept of social responsibility; concepts used by Lithuanian scientists areprovided; the content of corporate social responsibility and the main trends defining social responsibility principal provisions in accordance with which the organizations of Global Compact network are functioning. The article analyzes the principles of ethics and sustainability as important components in the context of corporate social responsibility; highlights the connections of following ethics; sustainability and social responsibility principles and the significance in shaping the company's reputation; thereby assuring stakeholders’ (employees; the public) favour for the organization carrying out any economic activities (services; production; trade)