Abstract
AbstractWhile India is a low-cost outsourcing destination for manufacturing and services, it is also a huge and growing market for various types of products and services. In 2003, the Indian retail market was estimated at USD250 billion, which put it in the top 10 countries in the world. This market is projected to reach USD400 billion by the year 2010, making India one of the world's top five retail markets. As multinationals eye opportunities in India, it is important for them to learn from failures and to adapt their approach in dealing with the Indian market. There are fortunes to be made in India — but it is critical for firms to ground their strategies in reality in order to achieve success…
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