Connecting the dots with Hum: Unlocking data potential for publishers

Abstract

This paper is based on a presentation by Dustin Smith at the APE 2023 Conference. Publishers struggle to gain a single view of audiences. As a consequence, they extract insights from inconsistent data sources. A customer data platform (CDP) and natural language processing engine help publishers solve these challenges. By integrating data, analyzing content, and using machine learning to understand individuals, publishers can personalize experiences, support key business cases, and tap into data’s full potential.