Abstract
The base of the pyramid (BoP) literature on mutual value creation suggests theoretical reasons for why the BoP should be customers, but has not yet empirically explored why some would choose not to...
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
