Abstract
Tropical Agricultural Research and Extension is a peer-reviewed international scientific journal covering a wide range of subject areas in tropical and subtropical agriculture published quarterly by the Faculty of Agriculture, University of Ruhuna, Sri Lanka. The journal is also available on the Faculty of Agriculture, University of Ruhuna website https://www.agri.ruh.ac.lk/tare/index.htm .
Highlights
Relational communication models provide a framework for identifying the relationship between individuals or groups in a communication process
Results of the analysis indicate a high level of congruency between extension professionals‟ perception and their estimate of farmers‟ perception
The study examined the congruency in the perceptions of extension professionals and farmers regarding the Privatization and Commercialization of agricultural extension services
Summary
Relational communication models provide a framework for identifying the relationship between individuals or groups in a communication process. The models acknowledge that communication is a delicate process evolving from the joining of two participants into a relationship that is more than the sum of its parts. They clearly illustrate the central role of message interpretation and reciprocal perceptions between parties in a communication process. According to Gruning and Hunt (1984), the coorientation model identifies three critical relationships between participants in a communication process. Congruency compares a person‟s perception with his or her estimate of another‟s perception, while agreement is the similarity of two person‟s perceptions on an issue. Agreement relationship on the other hand, is determined by comparing the similarity in the perceptions of persons „A‟ and „B‟
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