Confronting the Postmodern Intersection of Markets, Development, Globalization, and Technology: The Necessary Radical Vision of Nikhilesh Dholakia

Abstract

An extensive and complex literature precedes Nikilesh Dholakia critical perspectives on globalization, post-modernity, technology, and development. He invites readers to rethink everything that the Dominant Social Paradigm, capitalist forms of exchange, and western cultures have implanted in mainstream marketing academia. His literature inspires and dares the researcher to explore radical propositions in the intersections of marketing and postmodernity: from early studies on electronic marketspaces and the role of technology in global consumption culture, the developmental analysis of non-aligned and non-represented countries, to the essential analysis of marketing and postmodernism. Nikilesh Dholakia has embraced a critical mindset which encourages brave revisionary approaches, interdisciplinary permeability and collaboration, theoretical openness, and to radically challenge neoliberal paradoxes in globalized markets. He remains hopeful of finding cooperative solutions among international scholars who are unafraid to question capitalist dogmas.