CONFLICTS IN THE INTERNATIONAL SPACE: RELEVANT PROBLEMS OF INTERCULTURAL COMMUNICATION AND BUSINESS PROTOCOL

Abstract

The purpose of the article is to identify and analyze non-verbal factors of conflicts arising in the international space during the process of business communication between the representatives of different cultures. The object of research is the intercultural conflict communication. The subject of consideration is conflicts in the international space, which arise against the background of violations of the protocol and intercultural communication norms by the parties of the negotiation process. To determine the non-verbal factors of conflicts arising in the international space, were used a methodof collecting informationas well as a method of observation, analysis and description, which allowed to highlight how the conflict-generating factors affect the international political communication.The result of this articleis proved that the irrational use of the national-culture symbols, as well as the violations of protocol contributing to the conflicts in the international space.Conclusions. Due to the ongoing process of globalization and intensification of contacts between the representatives of the Ukraine at the international level, knowledge about the intercultural communication norms and business protocol rules has become the integral competences to achieve the goals set in the negotiation process. The lack of the above-mentioned competencesmay damage the Ukraine’s image in the international arena, can lead to misunderstandings in the process of meetings and, as a consequence, obtain a negative outcome of the negotiations. On the contrary, awareness of the norms of intercultural communication and business protocol provides the opportunity to avoid conflicts, clearly express intentions, as well as to understand the signals transmitted by the counter-partiesin the negotiation process.