CONFLICTOGENIC FACTORS IN VIRTUAL POLITICAL DISCOURSE

Abstract

This article aims to identify the causes of conflicts in communication upsetting the balance of interethnic relations, mutual understanding, interaction between representatives of different countries and peoples and to develop mechanisms for overcoming them in the discourse of political Internet, which occupies a special place in the Internet communication and enables politicians having access to the Internet to speak to the public. The article presents a typology of communicative failures, identifies what makes a communication conflict (situational factors, contextual factors; productive and receptive factors; ritualization of live speech communication, violation of ethical norms, leveling pragmatic speech characteristics, incorrect linear speech organization; reticence; shifting from one topic to another, etc.). Theoretical and methodological bases of the research are ontological and anthropocentric approaches: a person is recognized as a "measure of all things", he perceives the world through self-awareness in this world, and language, as a means of communication, acts as the main constitutive characteristics of thinking, speaking, and creating the reality person.