Abstract
Chinese higher education goals that value orientation, it is constantly changing in a number of stages of development, before and after the 2010 Higher Education has entered a historic period of reflection; higher education is no longer the goal is to train for the social production and service talent so simple, rapid development of the information age requires colleges trained personnel will need to have a wide range of adaptability. However, they are not the same those parents and students in higher education values, aspirations and social needs, thus leading to a college to provide educational services in the social needs and the needs of student’s dilemma. Because some universities want to stabilize enrollment, allowing students to replace professional; in the non-rational utility value orientation induction, they flood the so-called popular professional, and the results led to different professions like China's pork prices the same, with when periodic cold is hot.
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