Configuration Model of Employee Competences in a Social Media Team

Abstract

AbstractIn the age of economics and knowledge-based economy, the competences of enterprises and organizations focus on the competences of their employees. It is especially visible in enterprises using advanced IT technologies and modern communication channels, such as social media. In recent years, social media has become an indispensable and very common channel of the business information flow, e.g., in the terms of advertising and marketing, payment processing, placing orders and tracking progress in their implementation. Thus, to support all these functionalities, usually in addition to specialized software and hardware, one needs highly qualified specialists, conventionally called the ‘social media team’. This paper proposes a competency configuration model for the social media team. The presented model is the basis for supporting decisions in the selection, configuration, and optimization of the social media team in the context of the execution of a certain set of tasks. The implementation of the model using mathematical programming methods and a genetic algorithm with the original coding system for the modelled problem has also been proposed.KeywordsSocial media teamResource allocationDecision supportMathematical programmingGenetic algorithmConstraint Logic Programming