Abstract

Configuration challenges for the “Made in Italy” Agrifood industry

Highlights

  • The fourth Industrial revolution, known as Industry 4.0 [1] requires firms in a variety of industries to rapidly change their design processes, operations and ways of interacting with users

  • Results from the present study are informative on both the paths of food configurators, the capabilities thereof in involving users during productdesign, and the benefits that users can derive; By detecting the capabilities deployed by current food configurators and the benefits that customers can derive by self-designing food products, the present paper aims to provide managerial insights on the sales of customized products via online sales configurators (OSC) that might be leveraged upon by Italian food small and medium-sized enterprises (SMEs) to redefine their competitive strategies

  • The present study describes and analyzes the status quo of e-commerce of Italian food SMEs and the characteristics of food configurators currently available on cyLEDGE database

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Summary

Introduction

The fourth Industrial revolution, known as Industry 4.0 [1] requires firms in a variety of industries to rapidly change their design processes, operations and ways of interacting with users. Such transition will allow local production systems to actively face new challenges such as those brought about by international markets and the “digital intensity” of consumers’ lives [2]. Food Companies are called to adjust business strategies by renewing their selling processes to respond to a global demand that is increasingly asking for ecommerce to have access to products and services [4]

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