Abstract

Network research in organizational contexts faces ethical challenges related to revealing the identity of participants, managing power relations, and managing the interests and potential harms of the different stakeholders. In this article, we review the ethical issues associated with the investigation of the personal and organizational networks of travel agents in Moscow. In our case study, we interviewed 32 tourism agents from Moscow and its region, obtaining information on 45 people with whom they have regular relation as part of their work; and relational data, with a 2-mode matrix, on 15 organizations with which the agency could be linked in the Russian-Andalusian tourism market. Our results highlight the utility of presenting the information of personal networks in an aggregate manner. It also demonstrates the value of cultural adaptation strategies and adjustment to the characteristics of the community. Moreover, the central role of power relations in organizations, within a cultural context with a greater distance to authority was also found.

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