Conducting Survey in Non-English Speaking Country: The Methodology Concerns

Zhan Jie Wang

doi:10.7176/ejbm/11-36-03

Abstract

This paper demonstrates how to conduct survey in non-English Speaking country from the methodology perspective. Specifically, this paper discusses the research design and justifies why fixed design and quantitative methods, in terms of survey have been used to collect data. Moreover, the process of the translation-back-translation of the survey is presented. The finally part concerns the issues about instrument refinement. Keywords: Survey, Research Design, Translation-back-translation DOI : 10.7176/EJBM/11-36-03 Publication date: December 31 st 2019

Highlights

Following the principle from Robson (2002) and Punch (2013), the research method used to conduct the research needs to be in line with research questions that are linked to the research strategy and suitable for data collection
This paper introduces the research methodology undertaken in testing the conceptual hypotheses
A fixed design study has been recognized as the main research strategy

Summary

Introduction

1. Research Design The research design is “concerned with turning research questions into projects” (Robson, 2002, p.80), focusing on the relationship between research questions, strategy and methods. 1.1 Fixed Design Strategy According to Robson (2002, p.4), a fixed design means that “a very substantial amount of pre-specification about what you are going to do, and how you are going to do it, should take place before you get into the main part of the research study.”. He classifies fixed and flexible designs as alternative classification criteria of research strategies to quantitative and qualitative research. The conceptual model can be used to guide the data collection, whereby the data is used in turn to examine the relationships presented in the theoretical model

Methods

Conclusion